Sascha Haake

Sascha Haake is the Director & General Manager of the new Converged Datacenter Infrastructure (CDI) within the HP Enterprise Group in Asia Pacific and Japan region. His portfolio includes managing HP BladeSystem and ConvergedSystem with the charter to drive growth and increase market share for HP Converged Infrastructure and Management, Appliance Systems and Cloud solutions. Prior to this position, Sascha was based in Dubai as ESSN Sales Manager for HP’s Sales team in EMEA. He was successful in driving the ESSN businesses within the SMB customer segment where he achieved velocity and consistent growth across the MEMA market. Prior to working in HP Sales team in EMEA, Sascha has also been the Sales Manager of Sun Microsystems in Dubai developing the X86 business and driving the indirect sales structure for X86 products across the region. Sascha earned a Bachelor in Business Marketing with focus on European Economics in Germany.