Discussion
Although Ukraine and its culture were not considered in classical colonial studies, its experience can be interpreted in this context. Therefore, many processes in the Ukrainian space after 2014, and especially after 2022, can be seen as examples of decolonisation. This applies to various aspects, from changes in public space and the renaming of streets and settlements to educational programmes in educational institutions. In addition to changes generated by institutions, decolonisation processes are also beginning among ordinary Ukrainian citizens. This is evidenced, for example, by the content of the Ukrainian segment of Facebook, in particular numerous videos about the Ukrainian language, which are to some extent educational in nature and dispel established ‘imperial’ myths about it. These videos offer a grassroot approach to decolonization and include, for example, videos about artificial changes in the Ukrainian language as a result of Russification, lexical and orthographic norms, as well as videos about the dialectal diversity of the Ukrainian language. Such content is an example of decolonisation and has not yet been researched, although it is an example of mac-culture. In this presentation, we aim to analyse the thematic diversity of videos on Facebook, their target audience, and the most common reactions from viewers against the backdrop of decolonisation processes in Ukraine.
